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Figure out your competition, reasons and barriers for customer purchases. Find what your customers want, react and sell more.

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Customers needs and desires
  • Product category pain points
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  • Budget for product category
Growth
Understand competition
  • Factors that influence store selection
  • People relationship with competitors
  • What makes a competitor favorite
Target
Purchasing Habits
  • Triggers for purchases
  • Barriers for purchases
  • Loyalty to you and competitors
Analytics

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