Usage and attitudes (U&A)
Understand the market.
Decode your audience.
Sell more.

Know your customer base: who are they, how to target them, and with what product offerings. Usage and attitudes surveys.

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Offer what your customers crave

Understand why customers make purchases in your product category, how they use the products, and how they see you and competitors.

Customers needs and desires
  • Product category pain points
  • Purchase influencing factors
  • Budget for product category
Growth
Attitudes and Usage
  • Own brand purchase frequency
  • Your product purchase and usage
  • Competitor evaluation
Target
Purchasing Habits
  • Triggers for purchases
  • Barriers for purchases
  • Loyalty to you and competitors
Analytics

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